Press Releases Central to Online Marketing Success

Press Releases Central to Online Marketing Success

Epic Innovations, Inc. Reveals Strategies for Online Marketing Success


As a leading online marketing and technology consultancy, Epic Innovations is often called upon to jump start online marketing efforts for businesses and organizations. Included in this effort is an effective content management strategy – and central to that is press releases. According to Epic Innovations, Inc., consistently issuing relevant press releases can dramatically improve your online marketing efforts, including search engine rankings.

Epic Innovations, Inc. has found press releases issued through resources such as PR Web and The Open Press to be highly effective in increasing online exposure and conversions. Not to mention these resources are very cost effective! It is not uncommon for an Epic Innovations’ press release to reach the top listings in search engines such as Google and Yahoo.

More details about PR Web here:
http://www.prweb.com

More details about The Open Press here:
http://www.theopenpress.com

Epic Innovations, Inc. CEO Scott Gordon explains some of the content management strategies they recommend, “Every touch you have with a customer or potential customer – every personal interaction, email, phone call, tech support call – has the opportunity to become content for your website and online marketing activities. If a customer emails you with a question, that dialogue can be integrated into a Frequently Asked Questions (FAQ) section of your website, your periodic email newsletter, a blog, your online forum, and of course your press releases. For every customer that asks a question, ten more have the same question (and haven’t asked for the answer!). “

Using the same online marketing strategy, Epic Innovations has begun a policy of posting client press releases on their website as well. This is a value-added service provided at no charge to Epic Innovations’ clients, in an effort to increase the online exposure their clients’ online marketing activities receive.

More details about this service here:
http://www.epicinnovations.com/press-release-service/index.asp

and

EpicPR


Mr. Gordon advises against simply posting anything anywhere – “You must use common sense when writing your press releases, and make every effort to ensure that the information your release is relevant and topical. Respect the press release services as professional and valuable information dissemination tools.”

ABOUT EPIC INNOVATIONS

Founded in 1999, Epic Innovations, Inc. is a full service technology consultancy. Based in Las Vegas, Nevada, Epic Innovations has clients throughout the United States. Epic Innovations services include:

• Web development
• Online marketing
• Email marketing
• Search Engine Optimization
• Content management
• Press release creation and submission
• Traditional marketing
• Go To Market strategy
• Network administration





Copyright Epic Innovations, Inc. 2005




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