Search Engine Optimization Yields Success for Chomko Insurance Services

PRESS RELEASE

April 2nd, 2005

Epic Innovations
http://www.epicinnovations.com

Chomko Insurance Services
http://www.chomkoinsurance.com



Search Engine Optimization Yields Success for Chomko Insurance Services

In less than 30 days, Chomko Insurance Service’s website has achieved top search engine rankings for related keyword phrases. Thanks to search engine optimization services performed by Epic Innovations, Inc. – http://www.epicinnovations.com – http://www.chomkoinsurance.com now ranks in the top ten listings in Yahoo searches for “Las Vegas Casino Insurance” , “Las Vegas Hospitality Insurance” , and “Las Vegas property casualty insurance”. Chomko Insurance Services launched their website with a very respectable Google PageRank of 4.

Web visitors who come to http://www.chomkoinsurance.com by way of search engines searches are highly qualified, having already indicated their interest in insurance services by the keywords used in their search. For example, it is obvious that web visitors who find Chomko Insurance Services when searching for “Las Vegas Insurance” are interested in insurance in the Las Vegas area. Because these leads are attained through natural searches (non-paid search engine listings), these customers are attained at a very low cost.

“Epic Innovations delivered tangible results with their online marketing efforts. We saw our first real lead within one week of launching the website. ”, stated Bryan Chomko, president of Chomko Insurance Services. “Based on the results to date, we’ve doubled our efforts to making our online marketing strategy central to all marketing efforts”.

The global reach of high search engine rankings has benefited Chomko Insurance Services – exposing them to potential clients relocating their businesses to Las Vegas. Using traditional advertising and marketing methods, this level of exposure would have been very expensive.

Unfortunately, many still believe in the “build it and they will come” website philosophy. Yet simply designing a website does not ensure web traffic, nor does it ensure high search engine rankings.

Epic Innovations optimized each web page for search engine ranking when building the website. Paramount to this success was an in depth marketing analysis of Chomko Insurance Services, and the target audience Bryan Chomko and his team wanted to court. Armed with this information, Epic Innovations was able to craft each webpage to achieve specific search engine optimization goals.

Scott Gordon of Epic Innovations explains how they achieved this success for Chomko Insurance Services. “There are some companies that use un-ethical search engine optimization techniques to deliver top listings, and in the process jeopardize their clients ranking through blacklisting by the search engines. Once you are black listed, there is no recovery – you end up having to change your domain name and start from ground zero. We use ethical search engine techniques that promote organic growth – driving human web traffic while expanding and improving on the search engine rankings. This method helps ensure immediate web traffic, and long term / high placement search engine rankings.”



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